by Kevin Mark Rabida

Source: UCreative

They call it synesthesia.

Synesthesia is the production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body.

Like tasting color, perhaps?

Monaco’s Pantone Cafe is giving you a chance to experience synesthesia through their selection of menu items paired with labels of their Pantone color equivalent.

“Pantone Cafe aims to add a another sensory element to color and food by urging guests to ‘taste the color.’”

Created by the Monaco Restaurant Group in cooperation with Pantone, the cafe’s whole aesthetic is based on Pantone’s Goe color system.

I see what you did there.

For example, the cafe’s black espresso machine is layered with the Pantone colors Process Cyan, Magenta and Yellow. Get it?

Anyone up for some Pantone 17-1227 Café au Lait?

The pop-up Pantone Cafe will be open in front of the Grimaldi Forum in Monaco until September 9. The Monaco Restaurant Group however is working on a permanent location for the cafe.

Photos via PSFK