Tkiyet Um Ali (TUA) was founded in 2003 in an effort by Her Royal Highness Princess Haya Bint Al-Hussein. Being the first such initiative that seeks to fight hunger in Jordan and the Arab World, Tkiyet Um Ali is considered the first non-governmental organization to serve hot meals and provide daily humanitarian aid to Jordan’s underprivileged as a part of a sustainable program.

Advertising Campaigns

PATTERNS took the responsibility of helping TUA wide-spreading the  concept of “Food For Life” through  4 different above-the-line campaigns. That included the artwork for bridges, billboards, wall units, flyers, scrollers, totems, trollies ads, newspaper ads and social media posts among many other.